The benefits of cloud computing, after well over a decade of development and growth, are now well known and embraced by even the most demanding businesses: more processing power, more flexibility, and much greater economics. With increasingly sophisticated integration capabilities, APIs, security software, and more, the decision makers who took the risk early on in the era of cloud computing positioned their companies for greater commercial success.
Massive Cloud Adoption
Take, for example, the ability to purchase licenses as “opex” for a state-of-the-art CRM system, vs. having to make a huge upfront investment, then being able to integrate with APIs that same CRM system into the accounting system, enabling companies to not only track customer activity, but the related receivables along the lifecycle from prospect to customer.
Today, that same CRM system, and overall software ecosystem inside enterprises can be dramatically enhanced with Real Time Communications (RTC), embedded into the experience – so when a sales executive, for example, sees activity in the pipeline from a current customer whose invoices may be past due, that executive can simply “touch” the sales person and accounting manager’s faces in the team list and initiate a three way live discussion within seconds.
Example of an embedded approach integrated with CRM and other sales and service applications (coming in 2015 from SAP and GENBAND Kandy)
But this is just one example of why 2015 is the year for the C-Suite including CIOs, CMOs and CFOs, to get on the path towards Cloud Communications and Unified Communications-as-a-Service (UCaaS). Following are ten very real reasons for enterprises to simplify their RTC networks by moving to an all-IP environment, enabled by the cloud, reducing the communications expenses associated with calls that traverse the Public Switched Telephone Network (PSTN), making their teams more productive and their customers and partners “happier in the moment.”
The best news of all may be that by “Bringing The Cloud Down To Earth” – creating an “overlay” which causes no disruption, adds years of value to the infrastructure already in place, and positions the business for the inevitable future of liberation and empowerment of the next generation of workers – and customers – makes it possible for decision makers to move without breaking the bank.
Business Call, Powered by Kandy
- How people communicate continues to change; social, mobile, continual, contextual
- More and more virtual workers need better tools while management can benefit into more visibility into those worker’s activities and productivity
- The majority of desktop phones disappearing
- All networks are moving to IP; however PSTN is still important and will be for years
- Cost of maintenance for legacy systems is going up as new solutions threaten the capex-centered approaches
- Cost of mobile devices is going down while processing power is going up; BYOD is getting easier while provisioning corporate devices is now a more viable alternative
- VoIP has been replaced with EoIP (Everything over IP) and OTT is bringing on-net economics to not only companies, but business communities
- Video collaboration is becoming more natural and better broadband and applications will only drive more multimedia – get ready for the multiparty and screen
- Creativity is the real kicker: on the cloud, with software integration, business applications can be licensed or built, and can make the difference in the competitiveness of the Enterprise
- Managed Services has evolved substantially, so IT teams inside Enterprises have more insight, secure access and the ability to respond alongside their third party RTC partners – software everywhere means intelligence and actionable information via secure web control panels and dashboards
How GENBAND Looks at the Cloud with Nuvia
Excited to share this with you all, after harnessing this vision through years of meetings with some of the smartest executives in some of the largest enterprises, hospitals, universities, e-commerce companies and more. The consistency around the benefits of making the move – and the rationale (that finally we have the software and platforms and private and public clouds in place to scale) – leads me to believe this is more than “an option” – it’s “a movement.” The cloud – has come back down to earth and is solving real challenges and impacting real economics – welcome to the next wave – the “Cloud RTC” wave following on the massive success of cloud computing.