MWC is probably the largest and most important mobile conference in the industry and I can’t tell you how excited I am to get what is going to be an awesome week under way. We have a great show planned with tons of customer and partner meetings and briefings with media and analysts from all over the world. We also have some strategic customer announcements planned – so stay tuned.
In addition we will be participating in some really exciting joint partner activities with the likes of Hewlett Packard Enterprise (HPE). GENBAND and HPE are demonstrating advanced Network Functions Virtualization (NFV)-based mobile VoLTE Voice Over WiFi (VoWiFi) solutions combining our Wireless Access Gateway and HPE’s carrier-grade NFV platform. The combined solution will be demonstrated at our booth (Hall 2, booth 2I31) and in the HPE OpenNFV Partner Showcase in booth 5F31 in Exhibition Hall 5. If you are attending I hope that you can stop by either of our stands to see an awesome demo.
At this year’s show we will also proudly be showcasing our award-winning mobility suite, which includes the Kandy Communications Platform as a Service. Kandy is our cloud-based communications API platform that enables leading companies like SAP to seamlessly embed voice, video, rich messaging, presence and screen sharing into Web and mobile applications – creating a more engaging experience for customers and boosting collaboration and productivity with employees. In addition to Kandy, we will be demonstrating our fring Mobile Over-the-Top (OTT), Wireless Access Gateway, and NFV solutions.
One of our featured demonstrations will include our powerful next generation session border controller (SBC). The advanced solution is powered by our Q50 Media System, a high density, high capacity, fully redundant Commercial-off-the-Shelf (COTS) media server utilizing the latest Intel architecture to enable an industry-leading media and transcoding sessions.
Last year we announced the formation of the fring Alliance, a community of global service providers offering a turnkey OTT multimedia messaging experience to their customers. At MWC 2016 we will be featuring some of the innovative revenue generating apps and services that Alliance members are already creating. The fring Alliance will enable service providers to expand and extend additional value to their customers via native messaging, voice and video OTT features and experiences, using their mobile number on any device, on any network while also fully interoperating with Rich Communications Services (RCS). By federating its subscribers, the fring Alliance enables its members’ subscribers to reach friends and family on a shared directory.
On Tuesday evening, February 23rd we will be hosting a fring Alliance party at our booth (Hall 2, booth 2I31) from 6 pm to 8 pm. It’s going to be a lot of fun, so again if you are attending MWC we hope that you can join us for what promises to be a “fringing amazing” party!
Even if you can’t attend the party if please stop by our booth to see some of the awesome innovations GENBAND, fring Alliance members and Kandy are bringing to market. It’s going to be a sweet week!