For the last ten years, I have been working in a very interesting space in the IP networking world – Session Border Controllers (SBCs)– which in the simplest definition allow IP “sessions” to flow from their initiation to their completion, traversing multiple networks, for example, to ensure a Voice over IP (VoIP) call from London to New York sounds good. While I will continue working in this area, supporting GENBAND’s continued growth as the world’s leading SBC software provider, I was delighted earlier this year to be asked to head up the “Mobile Transformation” marketing initiative, tapping into a brilliant team of internal strategists, technologists and developers, as well as interacting with an ecosystem of partners including Samsung.
As more and more fixed networks are being mainly used for wireless communications (through WiFi and WiMax) and more and more mobile networks (“radio access networks” or RANs) are being connected to “terra firma” whether for an operational mobile offload solution, or to support new business models for mobile operators who wish to sell more and more WiFi services…definitions and what we used to call “demarks” are blurring together.
Add to this the increasing momentum of browser-based applications and market power of “over-the-top” players like Google and Amazon – and super disruptive new protocols and open-source API communities in categories like WebRTC – and selling or providing services to end users becomes anyone’s game.
The advent of the “programmable web” makes dreaming up new mash-ups more achievable.
Developer platforms make building multimedia solutions including those which embed voice and video human communications more accessible.
And business ecosystems make going-to-market more possible.
In this weekly column, I’ll invite friends and colleagues to share what they are seeing in a world that “keeps moving” in an environment where “internet protocol” has advanced beyond the composing and recomposing of packets to create the magic of VoIP, or serving up web-pages, or streaming video content. The new “mobile mind” is all about the movement itself, not just mobility, but a movement that starts with creativity and can lead to consumption of communications in entirely new and disruptive ways.
My goal is to offer those in the industry fortunate enough to be a part of this movement a view into the most radical changes and coolest new solutions as they emerge. My career has been built on “interconnection” and “interworking” in some of “middle layers” of the technology stack, and now I am energized by this opportunity to help connect this community.